MKT 331 - Developments In IMC Strategies

Department: Marketing

Description: Provides in-depth coverage of IMC strategies including mobile, search engine, and digital marketing, product placement, sponsorship and event marketing, etc.

Credit Hours: 3

Prerequisites: MKT 190 or 230; and MKT 231 and 232 and 233

Current Offerings

For the most up-to-date course information, please check the registration system through your MyIllinoisState portal.

Spring 2025

001 - Lecture (Hybrid): Multiple Meetings, Kari McMullen - 3.00 hour(s) , Majors Only

Meeting Times:

01/13/2025 - 05/03/2025 : TBD TBD - Hybrid Class (HYBRID )
01/13/2025 - 05/03/2025 : M W 2:00 PM - 3:15 PM - State Farm Hall of Busine 354 (SFHB 354)

Instructor: Kari McMullen

Course Specification: Majors Only

Class Notes: 50% Online

Textbooks are not required for this section.