MKT 245 - Introduction To Marketing Analytics

Department: Marketing

Description: Introductory data analysis tools and techniques utilized in predictive analytics, with the goal of deriving actionable intelligence from marketing data.

Credit Hours: 3

Prerequisites: MKT 190 or 230; and MKT 232

Current Offerings

For the most up-to-date course information, please check the registration system through your MyIllinoisState portal.

Spring 2025

001 - Lecture (In Person): M W 2:00 PM - 3:15 PM , Pui Ying Tong 3.00 hour(s) , Majors Only
002 - Lecture (In Person): M W 12:35 PM - 1:50 PM , Pui Ying Tong 3.00 hour(s) , Majors Only

Dates: 01/13/2025 - 05/03/2025

Location: State Farm Hall of Busin 022F (SFHB 022F)

Instructor: Pui Ying Tong

Course Specification: Majors Only

Class Notes: 15% Online

Textbook Instructions: Textbooks are available to students for free (online through Canvas). Information will be provided the first day of class.