MKT 232 - Marketing Research
Department: Marketing
Description: Examines marketing research methods and techniques used in the collection and interpretation of primary and secondary data. Hands-on experience is gained through participation in one or more research projects.
Credit Hours: 3
Prerequisites: MGT 100 (or ECO 138 or GEO 138 or POL 138 or PSY 138 or MAT 350 or MAT 351) and MKT 190 or 230, both with a grade of C or better
Current Offerings
Summer 2025
- 001 - Lecture (Internet): Online , Pui Ying Tong 3.00 hour(s) , Majors Only
- 002 - Lecture (Internet): Online , Juno Lim 3.00 hour(s) , Majors Only
Dates: 05/19/2025 - 06/13/2025
Location: Online
Instructor: Pui Ying Tong
Course Specification: Majors Only
Class Notes: Asynchronous Online
Textbook Special Instructions: Students may access SPSS by renting SPSS for 6 months at OnTheHub/IBM SPSS Statistics 29 GradPacks, using the 30-day free version by signing up for the IBM SPSS Statistics trial or using COB computers, Milner Library or Azure Virtual Desktops (AVD)
Dates: 07/14/2025 - 08/08/2025
Location: Online
Instructor: Juno Lim
Course Specification: Majors Only
Class Notes: Asynchronous Online
Textbook Special Instructions: Students may access SPSS by renting SPSS for 6 months at OnTheHub/IBM SPSS Statistics 29 GradPacks, using the 30-day free version by signing up for the IBM SPSS Statistics trial or using COB computers, Milner Library or Azure Virtual Desktops (AVD)
Fall 2025
- 001 - Lecture (In Person): T Th 9:35 AM - 10:50 AM , Tommy Haddock 3.00 hour(s) , Majors Only
- 002 - Lecture (Hybrid): Multiple Meetings, Aaron Hurley - 3.00 hour(s) , Majors Only
- 003 - Lecture (Hybrid): Multiple Meetings, Aaron Hurley - 3.00 hour(s) , Majors Only
- 004 - Lecture (In Person): M W 3:35 PM - 4:50 PM , Aaron Hurley 3.00 hour(s) , Majors Only
- 005 - Lecture (In Person): M W 2:00 PM - 3:15 PM , Aaron Hurley 3.00 hour(s) , Majors Only
Dates: 08/18/2025 - 12/06/2025
Location: State Farm Hall of Busin 022G (SFHB 022G)
Instructor: Tommy Haddock
Course Specification: Majors Only
Textbook Special Instructions: Online with textbook
Meeting Times:
- 08/18/2025 - 12/06/2025 : M W 10:00 AM - 10:50 AM - State Farm Hall of Busin 022G (SFHB 022G)
- 08/18/2025 - 12/06/2025 : TBD TBD - Hybrid Class (HYBRID )
Instructor: Aaron Hurley
Course Specification: Majors Only
Textbook Special Instructions: On line with textbook
Meeting Times:
- 08/18/2025 - 12/06/2025 : M W 11:00 AM - 11:50 AM - State Farm Hall of Busin 022F (SFHB 022F)
- 08/18/2025 - 12/06/2025 : TBD TBD - Hybrid Class (HYBRID )
Instructor: Aaron Hurley
Course Specification: Majors Only
Textbook Special Instructions: On line with textbook
Dates: 08/18/2025 - 12/06/2025
Location: State Farm Hall of Busin 016C (SFHB 016C)
Instructor: Aaron Hurley
Course Specification: Majors Only
Textbook Special Instructions: On line With Textbook
Dates: 08/18/2025 - 12/06/2025
Location: State Farm Hall of Busin 016C (SFHB 016C)
Instructor: Aaron Hurley
Course Specification: Majors Only