MKT 231 - Buyer Behavior

Department: Marketing

Description: Theory and research on explaining and predicting consumer and organizational buying behavior. Course examines concepts that have implications for marketing management decisions.

Credit Hours: 3

Prerequisites: Grade of C or better in MKT 190 or 230

Current Offerings

For the most up-to-date course information, please check the registration system through your MyIllinoisState portal.

Summer 2025

001 - Lecture (Internet): Online , Duleep Delpechitre 3.00 hour(s) , Majors Only

Dates: 07/14/2025 - 08/09/2025

Location: Online

Instructor: Duleep Delpechitre

Course Specification: Majors Only

Class Notes: Asynchronous Online

Textbook Special Instructions: Students should have access to the publisher online material on Cengage.

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Consumer Behavior (Required)

ISBN9781305507272

AuthorHoyer, MacInnis, Peters

Edition7th

PublisherCengage Learning

MSRP $56.99

Fall 2025

001 - Lecture (In Person): T Th 3:35 PM - 4:50 PM , Aaron Hurley 3.00 hour(s) , Majors Only
002 - Lecture (Hybrid): Multiple Meetings, Aditya Gupta - 3.00 hour(s) , Majors Only
003 - Lecture (Hybrid): Multiple Meetings, Kari McMullen - 3.00 hour(s) , Majors Only

001 - Lecture (In Person): T Th 3:35 PM - 4:50 PM , Aaron Hurley 3.00 hour(s) , Majors Only

Dates: 08/18/2025 - 12/06/2025

Location: State Farm Hall of Busine 353 (SFHB 353)

Instructor: Aaron Hurley

Course Specification: Majors Only

Textbook Special Instructions: On line with textbook

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Marketing Mistakes and Successes (Required)

ISBN9781118078464

AuthorHartley

Edition12th edition

PublisherWiley

MSRP $23.50

Consumer Behavior: Buying, Having and Being (Required)

ISBN9780135225691

AuthorMichael Solomon

Edition13

Publisher

MSRP $43.96

002 - Lecture (Hybrid): Multiple Meetings, Aditya Gupta - 3.00 hour(s) , Majors Only

Meeting Times:

08/18/2025 - 12/06/2025 : TBD TBD - Hybrid Class (HYBRID )
08/18/2025 - 12/06/2025 : M W 3:35 PM - 4:50 PM - State Farm Hall of Busine 354 (SFHB 354)

Instructor: Aditya Gupta

Course Specification: Majors Only

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Consumer Behavior (Required)

ISBN9781305507272

AuthorHoyer, MacInnis, Peters

Edition7th

PublisherCengage Learning

MSRP $56.99

003 - Lecture (Hybrid): Multiple Meetings, Kari McMullen - 3.00 hour(s) , Majors Only

Meeting Times:

08/18/2025 - 12/06/2025 : TBD TBD - Hybrid Class (HYBRID )
08/18/2025 - 12/06/2025 : M 6:30 PM - 7:45 PM - State Farm Hall of Busine 357 (SFHB 357)

Instructor: Kari McMullen

Course Specification: Majors Only

Class Notes: Class meets face to face on Mondays, and online on Wednesdays

Textbook Special Instructions: Connect Plus is also required but should come with the e-text.

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Consumer Behavior: Building Marketing Strategy (Required)

ISBN9781266826788

Author

Edition15th

PublisherMcGraw Hill Publisher

MSRP N/A