MKT 231 - Buyer Behavior
Department: Marketing
Description: Theory and research on explaining and predicting consumer and organizational buying behavior. Course examines concepts that have implications for marketing management decisions.
Credit Hours: 3
Prerequisites: Grade of C or better in MKT 190 or 230
Current Offerings
Spring 2025
- 001 - Lecture (In Person): T Th 2:00 PM - 3:15 PM , Aaron Hurley 3.00 hour(s) , Majors Only
- 002 - Lecture (Hybrid): M W 3:35 PM - 4:50 PM , Aditya Gupta 3.00 hour(s) , Majors Only
- 003 - Lecture (In Person): T Th 11:00 AM - 12:15 PM , Aaron Hurley 3.00 hour(s) , Majors Only
- 004 - Lecture (Hybrid): Multiple Meetings, Kari McMullen - 3.00 hour(s) , Majors Only
- 005 - Lecture (In Person): M W 11:00 AM - 12:15 PM , Aaron Hurley 3.00 hour(s)
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busine 356 (SFHB 356)
Instructor: Aaron Hurley
Course Specification: Majors Only
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busine 355 (SFHB 355)
Instructor: Aditya Gupta
Course Specification: Majors Only
Class Notes: Hybrid 25% Online
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busine 356 (SFHB 356)
Instructor: Aaron Hurley
Course Specification: Majors Only
Meeting Times:
- 01/13/2025 - 05/03/2025 : W 8:00 PM - 9:15 PM - Online (ONLINE )
- 01/13/2025 - 05/03/2025 : M 8:00 PM - 9:15 PM - State Farm Hall of Busine 147 (SFHB 147)
Instructor: Kari McMullen
Course Specification: Majors Only
Class Notes: Hybrid 50% Online (F2F Mondays)
Textbook Special Instructions: Connect Plus is also required, but should come with the e-text.
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busine 356 (SFHB 356)
Instructor: Aaron Hurley
Summer 2025
- 001 - Lecture (Internet): Online , Duleep Delpechitre 3.00 hour(s) , Majors Only
Dates: 07/14/2025 - 08/09/2025
Location: Online
Instructor: Duleep Delpechitre
Course Specification: Majors Only
Class Notes: Asynchronous Online
Textbooks have not been finalized for section.
Fall 2025
- 001 - Lecture (In Person): T Th 3:35 PM - 4:50 PM , Aaron Hurley 3.00 hour(s) , Majors Only
- 002 - Lecture (Hybrid): M W 3:35 PM - 4:50 PM , Aditya Gupta 3.00 hour(s) , Majors Only
- 003 - Lecture (Hybrid): M 6:30 PM - 7:45 PM , Kari McMullen 3.00 hour(s) , Majors Only
Dates: 08/18/2025 - 12/06/2025
Location: State Farm Hall of Busine 353 (SFHB 353)
Instructor: Aaron Hurley
Course Specification: Majors Only
Textbooks have not been finalized for section.
Dates: 08/18/2025 - 12/06/2025
Location: State Farm Hall of Busine 354 (SFHB 354)
Instructor: Aditya Gupta
Course Specification: Majors Only
Textbooks have not been finalized for section.
Dates: 08/18/2025 - 12/06/2025
Location: State Farm Hall of Busine 357 (SFHB 357)
Instructor: Kari McMullen
Course Specification: Majors Only
Class Notes: Class meets face to face on Mondays, and online on Wednesdays
Textbooks have not been finalized for section.