MKT 230 - Introduction To Marketing Management
Department: Marketing
Description: A managerial approach to the study of such key decision areas as advertising, distribution, pricing and product development as well as other concepts and activities that facilitate exchange and build relationships between buyers and sellers in the environments of business and nonbusiness organizations.
Credit Hours: 3
Prerequisites: ECO 105 or (101 and 102) or 103; 60 hours completed. Not for credit if earned credit in MKT 190
New Course Catalog Information Effective 01-01-2025
Current Offerings
Spring 2025
- 001 - Lecture (Internet): Online , Aysen Bakir 3.00 hour(s) Winter Session
- 002 - Lecture (Hybrid): Multiple Meetings, Aysen Bakir - 3.00 hour(s)
- 003 - Lecture (In Person): M W F 8:00 AM - 8:50 AM , Tommy Haddock 3.00 hour(s)
- 004 - Lecture (In Person): M W 5:00 PM - 6:15 PM , Jay Herrman 3.00 hour(s)
Dates: 12/14/2024 - 01/12/2025 - Winter Session
Location: Online
Instructor: Aysen Bakir
Class Notes: This is a Winter Session course that runs December 14, 2024-January 12, 2025
Class Notes: Asynchronous Online
Meeting Times:
- 01/13/2025 - 05/03/2025 : TBD TBD - Hybrid Class (HYBRID )
- 01/13/2025 - 05/03/2025 : T Th 12:35 PM - 1:50 PM - State Farm Hall of Busine 139 (SFHB 139)
Instructor: Aysen Bakir
Class Notes: Hybrid 70% Online
Textbook Special Instructions: McGrawHillConnect as well as a marketing simulation will be used. Students will receive information on how to purchase the simulation license a couple weeks after beginning of semester.
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busine 139 (SFHB 139)
Instructor: Tommy Haddock
Textbook Special Instructions: Cengage - Information will be provided the first week of class.
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busine 139 (SFHB 139)
Instructor: Jay Herrman
Summer 2025
- 001 - Lecture (Internet): Online , Ellis Chefor 3.00 hour(s) , Majors Only
Dates: 05/19/2025 - 06/13/2025
Location: Online
Instructor: Ellis Chefor
Course Specification: Majors Only
Class Notes: Asynchronous Online
Textbooks have not been finalized for section.