Department: Marketing
Description: Development, implementation, and control of the marketing plan. Short and long-run perspectives are considered equally important. Includes analysis of actual and hypothetical cases. Computer simulation gaming is typical.
Credit Hours: 3
Prerequisites: MKT 231 and 232 or graduate standing
Graduate Level Course: This course is approved for graduate credit
Dates: 06/17/2024 - 07/12/2024
Location: Online
Instructor: Peter Kaufman
Course Specification: Majors Only
Class Notes: Asynchronous Online
Textbooks have not been finalized for section.
Meeting Times:
Instructor: Aysen Bakir
Course Specification: Majors Only
Textbook Special Instructions: A simulation and cases will be used. The student is responsible to buy the license for the simulation and the cases after the semester starts. The instructor will provide the information to the students.
Dates: 08/19/2024 - 12/07/2024
Location: State Farm Hall of Busine 131 (SFHB 131)
Instructor: Kari McMullen
Course Specification: Majors Only
Textbook Special Instructions: Connect Plus is also required, but should come with the e-text.
Dates: 08/19/2024 - 12/07/2024
Location: State Farm Hall of Busine 356 (SFHB 356)
Instructor: Rodger Singley
Course Specification: Majors Only
Meeting Times:
Instructor: Ciarra Kohn
Course Specification: Majors Only