Department: Marketing
Description: Provides an introduction to and foundation for integrated marketing communication (IMC). Coverage will include brand strategy, management, and measurement, overview of promotional mix tools, and secondary research tools for situation analysis as the foundation for IMC planning.
Credit Hours: 3
Prerequisites: Grade of C or better in MKT 190 or 230
Dates: 05/20/2024 - 06/14/2024
Location: Online
Instructor: Hulda Black
Course Specification: Majors Only
Class Notes: Asynchronous Online
Textbooks have not been finalized for section.
Meeting Times:
Instructor: Aditya Gupta
Course Specification: Majors Only
Class Notes: 25% ONLINE
Meeting Times:
Instructor: Aditya Gupta
Course Specification: Majors Only
Class Notes: 25% ONLINE
Meeting Times:
Instructor: Michael Wojcik
Course Specification: Majors Only
Textbooks have not been finalized for section.