Department: Marketing
Description: Theory and research on explaining and predicting consumer and organizational buying behavior. Course examines concepts that have implications for marketing management decisions.
Credit Hours: 3
Prerequisites: Grade of C or better in MKT 190 or 230
Dates: 07/15/2024 - 08/09/2024
Location: Online
Instructor: Duleep Delpechitre
Course Specification: Majors Only
Class Notes: Asynchronous Online
Textbooks have not been finalized for section.
Dates: 08/19/2024 - 12/07/2024
Location: State Farm Hall of Busine 353 (SFHB 353)
Instructor: Aaron Hurley
Course Specification: Majors Only
Meeting Times:
Instructor: Aditya Gupta
Course Specification: Majors Only
Class Notes: 25% ONLINE
Meeting Times:
Instructor: Kari McMullen
Course Specification: Majors Only
Class Notes: 50% hybrid (In Person Monday)
Textbook Special Instructions: Connect Plus is also requred, but should come with the e-text.