Department: Marketing
Description: A managerial approach to the study of such key decision areas as advertising, distribution, pricing and product development as well as other concepts and activities that facilitate exchange and build relationships between buyers and sellers in the environments of business and nonbusiness organizations.
Credit Hours: 3
Prerequisites: ECO 105 or (101 and 102) or 103; 60 hours completed. Not for credit if earned credit in MKT 190
Dates: 05/20/2024 - 06/14/2024
Location: Online
Instructor: Aysen Bakir
Course Specification: Majors Only
Class Notes: Asynchronous Online
Textbook Special Instructions: McGraw Hill Connect will also be used.
Dates: 06/17/2024 - 07/12/2024
Location: Online
Instructor: Hao Wang
Course Specification: Majors Only
Class Notes: Asynchronous Online
Textbook Special Instructions: Students can reach out to Milner Library for further details as it offers a limited number of digital versions of this textbook.
Dates: 07/15/2024 - 08/10/2024
Location: Online
Instructor: Chiharu Ishida-Lambert
Course Specification: Majors Only
Class Notes: Asynchronous Online
Textbook Special Instructions: This courseware (MindTap) from Cengage will be integrated into the Canvas course site and students will purchase at the site. The courseware cost is $114.00.
Dates: 08/19/2024 - 12/07/2024
Location: State Farm Hall of Busine 139 (SFHB 139)
Instructor: Tommy Haddock
Textbooks are not required for this section.
Dates: 08/19/2024 - 12/07/2024
Location: State Farm Hall of Busine 139 (SFHB 139)
Instructor: Jay Herrman
Textbook Special Instructions: Must purchase with MindTap.
Meeting Times:
Instructor: Kari McMullen
Class Notes: 50% hybrid (In Person Monday)
Textbook Special Instructions: Connect Plus is required, but should come with the e-text.
Meeting Times:
Instructor: Aysen Bakir
Class Notes: HYBRID 70% online
Textbook Special Instructions: A simulation will be used. Students will be responsible to buy the simulation after the semester starts. The instruction will provide the information to the students.